Proven ROI

The Product of the Year seal is a powerful marketing tool successfully used by winners across the globe. From packaging to national advertising, to the trade community, there are many ways to use the award seal. The benefits speak for themselves:

  • proven increased sales from 10% to 100% or more
  • high-profile boost to new product launches
  • early market penetration and trial feedback
  • independent endorsement from South Africa’s largest consumer survey
  • easily recognisable shortcut for consumers looking for a better product

Product of the Year winners can use the awards seal on all advertising, point of sale and communications materials for 12 months following their win. And so far no one has been disappointed. Here are some case study examples:

  • 10-15% average sales increase reported by winners across the globe
  • 135% over-year sales increase reported by 2005 UK Hair care winner Pantene
  • 120% year-over-year sales increase reported by 2006 UK Hair Care winner Herbal Essences
  • 15% sales increase reported by 2005 UK Facial care winner Neutrogena
  • 106.4% sales increase reported by 2007 Spain Dishwashing winner Calgon

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