Product of the Year is the world’s largest consumer-voted award for product innovation. Established over 30 years ago in France, POY currently operates in over 40 countries with the same purpose: Guide consumers to the most innovative products in their market and reward manufacturers for quality and innovation.

In South Africa, the Product of the Year seal is backed by the votes from a wide range of consumers, serving as a shortcut for shoppers in the supermarket and other outlets, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase sales and brand awareness.

Product of the Year accepts entries every year from consumer-packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc, with a product then being chosen as a winner in its category through an independant research survey conducted by Kantar

Winning products are announced in May/June of each year and receive the right to use the POY seal in marketing communications for one year.