ABOUT US

Product of the Year is the world’s largest consumer-voted award for product innovation. Established over 30 years ago in France, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.

In South Africa, the Product of the Year seal is backed by the votes from a wide range of consumers, serving as a shortcut for shoppers in the supermarket and other outlets, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.

Product of the Year accepts entries every year from consumer-packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc, with a product then being chosen as a winner in its category through a nationally representative online study conducted by Answered Insights.

Winning products are announced in February of each year and receive the right to use the POY seal in marketing communications for one year.

GLOBAL REACH

The Product of the Year seal proudly serves as the standard of consumer confidence in over 40 countries and growing. These are the countries where Product of the Year can be found today:

Argentina
Austria
Australia
Bahrain
Belgium
Brazil
Canada
Chile
Colombia
Denmark
Finland

France
Germany
Greece
Hungary
India
Indonesia
Ireland
Israel
Italy
Kuwait
Lebanon

Luxembourg
Netherlands
Malaysia
New Zealand
Norway
Oman
Poland
Portugal
Romania
Russia
Slovenia

South Africa
South Arabia
South Korea
Spain
Sweden
Tunisia
Turkey
UAE
UK
USA

Visit our worldwide website to find out more about the GLOBAL reach that Product of the Year has: 

Product of the Year Worldwide

Argentina
Austria
Australia
Bahrain
Belgium
Brazil
Canada
Chile
Colombia
Denmark
Finland

France
Germany
Greece
Hungary
India
Indonesia
Ireland
Israel
Italy
Kuwait
Lebanon

Luxembourg
Netherlands
Malaysia
New Zealand
Norway
Oman
Poland
Portugal
Romania
Russia
Slovenia

South Africa
South Arabia
South Korea
Spain
Sweden
Tunisia
Turkey
UAE
UK
USA

Consumers Vote. Sales Increase.

Consumers Vote. Sales Increase.