PRODUCT OF THE YEAR 2011 WINNERS ANNOUNCED AT GALA EVENT
Over 550 of South Africa’s top consumer goods experts celebrate the best innovation for 2011
After months of research involving over 5000 consumers around South Africa, the Product of the Year 2011 winners have been announced at a glittering event at Summer Place in Hyde Park.
Product of the Year has enjoyed success for over 25 years and on every continent on the planet with one key goal – to champion the rights of consumers to get the best in product innovation. The organisation was started in France by Christian Le Bret and has since growth to encompass developed markets, including the U.S., U.K., Italy and Australia, as well as developing markets, such as India and South Africa.
The guest speaker, at the event, was David Felwick (C.B.E.). Mr. Felwick enthused about the success of Product of the Year that he had seen in his tenure as Managing Director of Waitrose and Chairman of the British Retail Consortium. Mr. Felwick further quoted figures of sales growth of +40% for some winners in the U.K.
In South Africa, Nielsen conducts the research with over 5000 South African consumers. Research is conducted one-on-one and face-to-face making it the largest survey on consumer innovation in the country. South African winners come from companies as diverse as Unilever, Reckitt Benckiser, Colgate-Palmolive, Rainbow Chicken Farms and Nestle. In total 36 innovative products were identified in the 2011 leg of the research. Winners will be able to use the Product of the Year logo on various communication vehicles, such as television ads, print and on-pack, to highlight the endorsement they have received from the South African public.
“We are delighted at another successful year of supporting South African consumers”, says Product of the Year MD Preetesh Sewraj. ”With the assistance of responsible manufacturers, we aim to continue identifying the best new innovations by getting the South African public to give us constructive feedback on whether new launches really are making a difference in their lives and giving them value for money.”