Product of the Year 2016 Winners Announced

Product of the Year (PoY), the largest annual consumer product research survey on the African continent, has announced an increase in local entrants to the awards and a general improvement in innovation which caters for the South African consumer, according to the results of its latest South African consumer survey.

product-of-the-year-2016-winners-announced

PoY winners are chosen following an intensive judging process based on months of rigorous research conducted by independent research house, Nielsen. Over 5 000 South African households are surveyed to understand which products have won the hearts and minds of consumers.

“It’s encouraging to see South African products competing with products which are on par with global counterparts. There was a good mix of entries from small companies along with the expected entries from medium to large corporates,” says PoY CEO and Chief Innovation Analyst Preetesh Sewraj.

“We are seeing more than ever local and international brand owners putting great effort in investing in innovating their products to suit and cater for local consumers. Ultimately consumers deserve the best products and services which exceed global best practice,” says Sewraj.

He says PoY will continue its mandate of lobbying brands to offer consumers the best products and services at a price deemed equitable.

“Although we have made huge strides, we are still a long way from fully achieving products which fully cater to the needs of the South African consumer. Brands need to continue investigating their consumers product usage and habits to come up with products that answer these uniquely local needs, this is when true innovation is realised,”concludes Sewraj.

Launched in 2008 in South Africa and present in 43 countries globally, PoY is the world’s largest consumer voted programme that identifies and celebrates innovation in the product and services industry.

The 2016 winners cross a wide spectrum of industries, with the product categories ranging from mobile phones, personal and childcare to household appliances as well as motor lubricants.

Winners will be able to use the PoY logo on various communication vehicles, such as television, print, social media and on-pack, to highlight the endorsement received from the South African public.

Product Category
Willards Cheese Curls Chilli Cheese Snacks
Tropika Long Life 200ml Dairy Beverages
Joko Black Tea Hot Beverages
Samsung Galaxy S6 Premium Smartphones
Huawei P8 Lite Value Smartphones
Dettol Even Tone Body Wash
Glad ClingWrap 1.5x Tighter Seal Food Packaging
Nando’s Sachets Condiments
Tresemme Platinum Strength Shampoo & Conditioner Hair Wash
Maggi Senses Quick Meals
Dove Pure Care Dry Oil Nourishing Treatment Hair Treatment
Shower to Shower Happy Days Female Deos
Enerlife Energy Drink Energy Drinks
Sylko Plates Food Serving
Chemico Liqui Cleen Range Home Cleaning
Castrol Magnatec 10W – 40 Motor Lubricants
McCain Slap Chips Meal Sides
Quorn Vegan Range Vegetarian Meals
Robertsons Masterblend Seasoning
Rajah Flavourful & Mild Meal Flavourants
Snowflake Easy Mix Baked Treats
Philips Avance Airfryer HD9240 Small Appliance
NutriDay Yoghurt Yoghurt
UltraMel Vanilla Flavoured Custard Custard
Axe Black Male Deo
Omo Handwash Laundry Liquid Handwash Detergent
Skip 2kg Limited Edition Automatic Detergent
Samsung SUHDTV – JS9000 65″ Entertainment
Samsung Activ Dualwash Top Loader – WA18J6750 Washing Appliance
Bakers Good Morning Breakfast Biscuits Breakfast
J&B Honey Alcoholic Spirits
The Heineken Cool Can Beers
Smirnoff Storm Pine Twist Flavoured Alcoholic Beverages
A.Vogel Multiforce Alkaline Powder Health
Johnson’s Baby Gentle Protect Kid’s Hygiene
Mini Cheddars Sweet Chilli Savoury Biscuits
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Product of the Year entries open for 2015/2016

South Africa’s best products to be crowned in market-leading consumer survey

Entries for South Africa’s Product of the Year, the world’s largest consumer-voted award, are officially open.

The nation’s largest independent consumer survey, which rewards product innovation based on the endorsements of 5,000 consumers, will accept early bird entries via the online portal until 31 July 2015, with final entries accepted before 15 September.

Established 25 years ago in France, Product of the Year currently operates in 28 countries with the aim of guiding consumers and helping them find the best new products and services in their market, while also rewarding manufacturers for quality and innovation.

Preetesh Sewraj, CEO and Chief Innovation Analyst at Product of the Year South Africa explains that in this highly competitive consumer market there are many companies out there that claim their product or service is new, innovative, and the best.

“It can be extremely confusing for consumers,” he states, “and with limited expendable income they are unable to test and trial every offering on the market to make their own informed decision. That’s why we try to take the guesswork out of the purchase decision-making process for South African consumers, giving them a shortcut to the check-out counter while also saving them time and money.”

Sewraj adds that there are many companies that choose to promote products that may not deliver on claims or brand promises in the name of making a profit. “The Product of the Year third party endorsement programme helps to clear the clutter as only the best quality products and services can stand up to this level of independent scrutiny. It therefore offers the ideal platform for companies to prove to customers why they should purchase their product above all others.”

The success of this form of marketing platform is evident in the number of third party endorsement programmes currently in operation in South Africa. However, Sewraj cautions that many use commercial models where endorsements are paid for, which means they are not independent. “A Product of the Year award cannot be bought. The winning product in each category is selected based entirely on consumer feedback. Once the selection has been made the winner is then able to use the distinctive red Product of the Year logo on their packaging and marketing under licence for a period of 12 months.”

This unique approach has certainly yielded results for previous winners, with an average increase of 10-15% in sales from a global perspective, a figure that is often much higher in South Africa according to Sewraj. “Research conducted by Nielsen, the world’s largest research agency, shows that 66% of South African consumers are willing to buy a product with the Product of the Year logo,” he explains. “When two out of three shoppers place that much confidence in an endorsement it is little wonder why this programme has become such an integral element in the modern marketing mix for companies in the consumer and FMCG space.”

With categories that include food, beverages, personal care, and household care, among others, any brand or product manufacturer that is looking to increase awareness, trial, distribution and sales of products released in the last 18 months, and set themselves apart from their competition can visit www.enterpoy.co.za.

Product of the Year is an opt-in process. No initial payment is required. A jury will select the finalists and the public then chooses the winners via a quantitative  process.

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Product of the Year 2013 announces most innovative consumer goods

Product of the Year, the largest consumer product research on the African continent, recently announced the top 48 consumer goods as voted for by South African customers at a glitzy awards ceremony at the Maslow hotel in Sandton.

Selected from over 200 products which made the finalist roll, the winners list is based on months of intensive research involving the surveying of over 5,000 South African households nationwide. The research is independent and conducted exclusively through research company – Nielsen.

“South African consumers are becoming more discerning and will no longer fall for the hype of advertising claims of products being ‘new’ or ‘improved’, ‘the best’ or ‘unique’ says Product of the Year MD Preetesh Sewraj. “Consumers will research products, try them out and voice their opinions if they are not happy. The brands are well aware of this and therefore are becoming more inventive and strategic in order to attract and maintain customers in the crowded consumer goods market.”

He said Product of the Year would continue bridging the communication gap between the consumer and manufacturer through researching new products and testing them with consumers and providing constructive feedback to companies to ensure customers got value for their money.

Launched in 2008 in South Africa and present in more than 30 countries globally, Product of the Year is the world’s largest consumer voted programme that identifies and celebrates innovation in the consumer goods industry.  Companies enter their products to be put under the critical spotlight of consumer opinion. The products entered must be less than 18 months old.

The 2013 winners come from across a wide spectrum of companies with the product categories ranging from personal care to household products and more sophisticated electronic devices and appliances.

Winners will be able to use the Product of the Year logo on various communication vehicles, such as television ads, print, and on-pack, to highlight the endorsement they have received from the South African public.

 

 

 

 

Product of the Year 2013 winners list

Category Product
Carbonated Beverages PowerPlay Fruit Kick Energy Drink
Dairy Beverages Clover Danao Smooth
Condiments Nola Creamy Salad Dressing
Ready to Eat Nola Chicken Mayo
Quick Meals Maggi 2-Minute Noodles Flavours of Mzansi
Female Skincare Pond’s Flawless Radiance
Male Skincare Vaseline Men Eventone Expert Face Care Range
Female Deodorant Dove Invisible Dry
Lotion Vaseline Total Moisture Range
Petroleum Jelly Vaseline Men Petroleum Jelly
Facial Wipes TLC Deep Cleanse Facial Wipes
Baby Wipes Pampers Sensitive Wipes
Hygiene Soap GynaGuard Ultimate Wash
Baby Food Nestle Jogolino
Power Cleaners Handy Andy Power Cream Spray
Bleach Jik Multi Action
Consumer Technology Samsung Galaxy SIII Smartphone
Premium Paint Plascon Nuroof Cool
Budget Paint Safari Enamel
Soup Royco Instant Soup
Toothpaste Colgate Total 12 Pro-Gum Health
Lollipop Pin Pop Mega Blueberry
Lens Care OptiFog
Diapers Pampers Premium Care
Sanitary Pads Always Platinum
Panty Liners Lil-Lets Ultra Long Pantyliners
Contraception Contempo Rough Rider
Female Grooming Nair Brazillian Spa Clay Cream
Toothbrushes Colgate Optic White Toothbrush
Fabric Conditioner Comfort Concentrated Fabric Conditioner
Hair Colour Excellence Mousse Chocolate Brown Hair Colour
Hair Wash Elvive Volume Collagen Shampoo and Conditioner
Hair Treatment Schwarzkopf Gliss Ultimate Repair Treatment Jar
Automatic Laundry OMO Auto Washing Powder
Milk Clover Long Life Milk
Dairy Food Clover Cheese
Surface Care Mr. Min Express Mist
Male Deodorant Shield Men Xtra Cool
Flavourants Robertsons Herbs & Spices Bottles
Handwash Laundry OMO Handwash
Laundry Bars Sunlight Germiguard
Tissue Twinsaver Essentials
Oil HO Sun Flower Oil
Alcoholic Beverages KWV 3 & Cola
Frozen Seafood I&J Light & Crispy Range
Bath Foam Satiskin Blissful Berry Fantasy Foam Bath
Baby Beverages Hipp Organic Growing Up Milk
Mouthwash Colgate Complete Care Mouthwash

 

 

About Product of the Year

Product of the Year has enjoyed success for over 25 years and on every continent on the planet with one key goal – to champion the rights of consumers to get the best in product innovation. The organisation was started in France by Christian Le Bret and has since growth to encompass developed markets, including the U.S., U.K., Italy and Australia, as well as developing markets, such as India and South Africa.

In South Africa, Nielsen conducts the research with over 5, 000 South African households surveyed. Research is conducted one-on-one and face-to-face making it the largest survey on consumer innovation in the country. Past winners come from companies as diverse as Unilever, Reckitt Benckiser, Colgate-Palmolive, Rainbow Chicken Farms and Nestle.

In total 48 innovative products were identified in the 2013 leg of the research. Winners will be able to use the Product of the Year logo on various communication vehicles, such as television ads, print and on-pack, to highlight the endorsement they have received from the South African public.

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Awards Night 2013

The prestigious Product of the Year Awards Ceremony was recently held in Johannesburg – and what an extravagant affair it turned out to be!  This lavish event took place at the new Maslow Hotel in the heart of Jozi’s northern suburbs and provided us with the opportunity to hob knob with the who’s who of the marketing world while enjoying good food, good wine and great live entertainment.

A host of talented local bands set the mood that evening, and we were also treated to the (rather unique) comedic genius of the one and only John Vlismas.  After having a good chuckle (perhaps helped along by the presence of Bacchus, the Greek god of wine), it was down to business, with the lovely Google South Africa spokespeople providing an enlightening insight into the world of marketing.

The cuisine almost justifies a post on its own, with an absolutely stellar menu comprising everything from mouth-watering canapés to sinfully decadent deserts entertaining our taste buds and doing our waistlines a disservice!  The wide range of culinary delights was perfectly suited for this event which is sure to resound in the memories of all present as a stylish – albeit laid back – affair.

The main event was, of course, the prize giving ceremony during which the coveted Product of the Year Award was given to products which stood out in their respective categories.  It was indeed a privilege to see exceptional brands receive acknowledgement for creating superior products.

The night ended quite literally in fireworks with spectacular displays of pyrotechnic wizardry illuminating the Jo’burg night sky while the masterful DJ Fresh provided the soundtrack.
All in all, it was an evening marked by quality; everything , from the beaming hostesses who greeted guests on arrival at the venue, to the surprise presence of an exotic Italian sports car, spoke of an event that was well-planned and superbly orchestrated.

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Winners Announced at Gala Event

PRODUCT OF THE YEAR 2011 WINNERS ANNOUNCED AT GALA EVENT

Over 550 of South Africa’s top consumer goods experts celebrate the best innovation for 2011

After months of research involving over 5000 consumers around South Africa, the Product of the Year 2011 winners have been announced at a glittering event at Summer Place in Hyde Park.

Product of the Year has enjoyed success for over 25 years and on every continent on the planet with one key goal – to champion the rights of consumers to get the best in product innovation. The organisation was started in France by Christian Le Bret and has since growth to encompass developed markets, including the U.S., U.K., Italy and Australia, as well as developing markets, such as India and South Africa.

The guest speaker, at the event, was David Felwick (C.B.E.). Mr. Felwick enthused about the success of Product of the Year that he had seen in his tenure as Managing Director of Waitrose and Chairman of the British Retail Consortium. Mr. Felwick further quoted figures of sales growth of +40% for some winners in the U.K.

In South Africa, Nielsen conducts the research with over 5000 South African consumers. Research is conducted one-on-one and face-to-face making it the largest survey on consumer innovation in the country. South African winners come from companies as diverse as Unilever, Reckitt Benckiser, Colgate-Palmolive, Rainbow Chicken Farms and Nestle. In total 36 innovative products were identified in the 2011 leg of the research. Winners will be able to use the Product of the Year logo on various communication vehicles, such as television ads, print and on-pack, to highlight the endorsement they have received from the South African public.

“We are delighted at another successful year of supporting South African consumers”, says Product of the Year MD Preetesh Sewraj. ”With the assistance of responsible manufacturers, we aim to continue identifying the best new innovations by getting the South African public to give us constructive feedback on whether new launches really are making a difference in their lives and giving them value for money.”

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Dr. Robert Rey visited the Product of the Year offices

World renowned Beverly Hills plastic surgeon and entrepreneur Dr. Robert Rey (Dr. 90210) visited the Product of the Year offices and entered his new range of skincare products into the PoY 2012 process!

Dr. Rey shows victory sign for the PoY process.

Dr. Rey shows victory sign for the PoY process.

Dr. Rey has seen that Product of the Year is not just a prestigious award but also champions the rights of consumers to get the best new products while delivering an ROI for companies.

More great news is that in September Product of the Year-South Africa will also be working with 3 starred Michelin Chef & celebrity Gordon Ramsay at the Good Food & Wine Show to review some great new food innovation in the market.

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Vodacom as a sponsor

Vodacom, the country’s largest mobile network, has come on-board as a sponsor for the Product of the Year 2012 Awards!

To celebrate this great new partnership, Vodacom will be sponsoring the research costs for ALL products that do not win in their categories for Product of the Year 2012!

This means that no matter how many products you enter you only pay if you win. If you don’t win then the entire process is absolutely free – it’s that simple and all part of Vodacom’s plan to bring morePower to You! We would like to extend a special thank you to the team at Vodacom for helping champion the rights of South African consumers!

Entries close on 31st July 2011 – Now you can get ALL your great new products into the largest survey of consumer innovation.  There is absolutely no risk and you still get a copy of the Nielsen report that highlights your products performance amongst 5,000 South African consumers!

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